About

Starting a Revolution is a business book for revolutionaries. It turns conventional business wisdom on its head and presents you with some radical alternatives.

"I finally got round to starting your book and I haven't been able to put it down since! It is as if you took everything I have experienced; all of my wishes, my dreams, my ambitions, my fears and my hopes and wrote them down. Every single page speaks to my very core. It is so good to know that there are such incredible women out there, who tell their stories in such an unbelievably honest, authentic and vulnerable way.
It has given me so much courage. I wish I had read it earlier, it would have made quitting my job so much easier and I would have moved much faster into finally doing the job I really, really want to do."

Rebecca, Founder


Since founding their companies, Naomi Ryland and Lisa Jaspers have been on the lookout for meaningful business advice. Advice that helps to build great companies but that also reflects the challenges of our times: climate change, deeply divided societies, growing inequality, and a disillusioned and burnt-out workforce.  Hardly any of the advice they heard from the startup world, and read in business books, seemed up to the challenge. Most business advice is built on the paradigms of ‘growth at all costs’, competition and pressure. It felt outdated. 

So they went on the lookout for new ideas and new role models, choosing to focus on a group of people who have been previously underrepresented in business (literature): women.  

Over the last year, Naomi and Lisa have interviewed some of the most progressive female founders in the world. What they learned has radically changed how they run their own businesses, and now they want to share this vision of the future with you. Covering topics such as organisational development, leadership, recruitment, personal development, team building, innovation and fundraising, this is a hands-on business book for everybody who wants to rethink the world of work. 

This is a book for founders, investors, managers, business students and anybody who thinks the world of work needs a reboot. We believe that together we can start a revolution. And we hope that you will join us.

"Thank you for this fantastically inspiring book. It totally resonated with me and motivated me to stay true to my journey and my convictions. I love it!" 
-Lisa, CEO


The  German version of the book is published by Ullstein Verlag and will be available from August 2020. It can preordered here. 

Die deutsche Fassung des Buchs wird August 2020 von Ullstein veröffentlicht und kann bereits hier vorbestellt werden. 

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