Starting a Revolution is a business book for revolutionaries. It turns conventional business wisdom on its head and presents you with some radical alternatives.

Since founding their companies, Naomi Ryland and Lisa Jaspers have been on the lookout for meaningful business advice. Advice that helps to build great companies but that also reflects the challenges of our times: climate change, deeply divided societies, growing inequality, and a disillusioned and burnt-out workforce.  Hardly any of the advice they heard from the startup world, and read in business books, seemed up to the challenge. Most business advice is built on the paradigms of ‘growth at all costs’, competition and pressure. It felt outdated. 

So they went on the lookout for new ideas and new role models, choosing to focus on a group of people who have been previously underrepresented in business (literature): women.  

Over the last year, Naomi and Lisa have interviewed some of the most progressive female founders in the world. What they learned has radically changed how they run their own businesses, and now they want to share this vision of the future with you. Covering topics such as organisational development, leadership, recruitment, personal development, team building, innovation and fundraising, this is a hands-on business book for everybody who wants to rethink the world of work. 

This is a book for founders, investors, managers, business students and anybody who thinks the world of work needs a reboot. We believe that together we can start a revolution. And we hope that you will join us.


Naomi Ryland and Lisa Jaspers met and became friends 10 years ago, whilst both working for Oxfam, one of the largest humanitarian and development agencies in the world. Inspired  by some of the challenges faced by the non-profit world, they went on to found two of Germany’s most well-known social businesses: tbd* and FOLKDAYS. 

Knowing that an increasing number of people are looking for more meaning in their careers, but don’t know where to find it, Naomi founded tbd* in 2014 with Nadia Boegli and Nicole Winchell. tbd* has become Germany’s go-to platform for professionals looking for jobs with a positive social or environmental impact, enabling them to build their networks and exchange knowledge and services. Naomi also serves as a founding member on the board of SEND (Social Entrepreneurship Netzwerk Deutschland). Naomi studied at Nottingham University and the Alice Salomon University in Berlin. She is originally British and now, thanks to Brexit, also German. Berlin has been her home since 2008.

Lisa’s fairtrade company, FOLKDAYS, works with artisans around the world to produce high quality fashion and homeware. FOLKDAYS has transformed the  image of fairtrade in Germany, making it attractive to a younger, design-conscious audience. Through her work she has generated an income for hundreds of people, many of whom live in the most remote and impoverished corners of the world. Before founding her own company with her co-founder Kimon Haars she worked as a management consultant. Lisa studied political sciences and development economics at the Freie Universität Berlin and the London School of Economics. She is a mother of two.